One of the finest online journals around is @Issue, which usually deals with topics surrounding design but with strong forays into advertising, marketing, and branding. I make sure to check up on it periodically, because of gems like this:

This amusing graphic is from Marty Neumeier‘s book Zag: The No. 1 Strategy of High-Performance Brands (which I haven’t read yet but will be picking up on the strength of this post on @Issue — hey, social media marketing in action!).

The editors of @Issue note:

His book was published before social media caught on, so we don’t know how Twitter would fit into this comparison? Maybe a courtship between two emoticons.

So what would “7. Social Networking” look like?  Would it be any different from the six already here?  In some ways, it would be closest to #3 – Public Relations and #6 – Branding.  But there are elements that are missing; I’m trying to think of what those elements are.

Any thoughts out there in Notorious-Land? 🙂

-rsh

22 Responses

  1. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  2. It would have the PR graphic only whispering trust me he’s a great lover to a dozen friends and colleagues…and it would be titled, “and they told two friends and they told two friends.”

    Keep up the smart posts Rob. I hit the big 41 on Halloween! That is scary.

  3. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  4. Rob,

    Here’s the answer you’ve been waiting for:

    On Facebook, you’d see in the sidebar something that says “14 of your friends think he’s a good lover”

  5. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  6. I love these comments, and Matt — you went above and beyond man. 🙂

    I was thinking something like:

    “Hi, I’ve been reading your blog series on Great Lovemaking Techniques… You must be a great lover!”

    -rsh

  7. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

  8. LOL to you, Rob, and Matt Dollinger’s graphic. Well done. So should we be looking for cyber-condoms to try to hold back or slow down cyber-pro-creation? I.e., what’s beyond branding? 😉

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