I suppose the fate of Ozymandias ought to keep things in perspective, but… at the same time, considering how much time and energy it has taken, I can’t help but crow a bit about what we just released.

As some of you know, my day job is as the VP of Marketing for Onboard — the premier data and geography company in the real estate industry. Over the past six months, I’ve been working on a total update of the brand from soup to nuts. New logo, new name, new website, new everything.

This has been, to say the least, extraordinarily difficult and time consuming. Reinventing a company’s brand is never easy, but it’s even more difficult when what you do is somewhat nebulous and difficult to explain. I think we managed rather well.

We launched the new brand and the new website last night. Take a look here:

Onboard Informatics

We changed the name, changed the logo, changed the color scheme, changed all our collateral, changed the website, and launched a new blog to boot. 🙂

Yes, it took a while.  And a lot of discussion.  Make that a LOT of discussion.

Ultimately, I’m happy with the new direction of the brand; it more accurately reflects our personality, our market niche, and our aspirations.

I’d love to hear from y’all what you think.