Magical Thinking vs. Boring Reality

  Facebook can sometimes be a gold mine for content. Consider these two seemingly unrelated events: Marie is a friend who used to work in the real estate industry, as the Director of Marketing for MRIS. She relocated to Florida, and asked me months ago for some agents I knew in the area. I didn’t, […]

Blogging is Forever: Branding vs. Lead Generation

I believe in zeitgeist.  Things seem to happen in groups, where one conversation is followed by another on a similar vein. Last night, I have a great conversation with Stacey Harmon about a presentation she’s giving to realtors on the value of social media for real estate.  We explore the difference between branding and lead […]

Thoughts on Social Media and Branding

At the recent REBarCamp Orange County, I found myself staring at the board listing the sessions and enjoying the wonder of discovery.  The discovery was that apparently, I was supposed to be leading a session with Stacey Harmon on “Social Media and Branding”.  As they say, anything and everything could happen at a BarCamp.  That […]

Redfin Transforms: The End of the Beginning?

Now this is not the end. It is not even the beginning of the end.  But it is, perhaps, the end of the beginning. – Sir Winston Churchill . One of the true pioneers of the new generation of real estate companies, Redfin, has launched a new partner program: Redfin released a sprawling, glorious update […]

Independent Study Shows Trulia As #1 Threat To Franchisors

According to this post on the Trulia Blog, Trulia is the #1 lead generator in the RE.net: Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLSs, various franchises and brokerages, and core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy. […]