I wrote a longer piece on the OnBlog recently about this topic, but in light of this and this, I thought it worth revisiting the issue in plainer language and shorter sentences. 🙂

1.  If your “local blog” is of little interest to people who actually live in your “locale”, then guess what?  It ain’t a local blog.  All the twittering and facebooking and so on will not change this essential fact.  A “local blog” is defined by who reads it.

2.  If your “local blog” exists simply to drive leads to your brokerage business, then it ain’t a local blog.  It’s a brochure.  That isn’t a bad thing in and of itself, but treat it as a brochure.

3.  If you are a true local blogger, then your blog will not be about real estate.  It will be about your town.

That is all.

-rsh

2 Responses

  1. I think you can do both, but I tend to call it more “community blogging.” I have a huge amount of real estate content, as well as town news, government and business info, and video of the area. http://TaosTalk.com

  2. I think you can do both, but I tend to call it more “community blogging.” I have a huge amount of real estate content, as well as town news, government and business info, and video of the area. http://TaosTalk.com

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