Today’s Notorious Interview is of a super-interesting, super-smart guy many of you probably have never heard of. His name is Alex Doubet, and he is the founder and CEO of Door, a unique brokerage based in Dallas. He is also a VIP Subscriber and a longtime reader of Notorious.
Door is an interesting brokerage that combines W-2 agents with virtual representation to offer brokerage services at a flat fee. We go into his model, his operations, and his challenges, along with Alex’s opinions and views on the industry. It’s hard to describe, but I loved this conversation. Hope you will too.
Just a few factoids that are in this interview:
- NPS score over 80
- Double the gross margins of Redfin
- Door agents sell 7 homes per month
- The vital importance of CAC (Customer Acquisition Costs)
PS: If you have a strong emotional attachment to traditional real estate models, try not to get too emotional listening to Alex.
Conversation with Alex Doubet, Door
Bio of Alex Doubet, CEO & Founder:
Alex began his career at US Road Sports (USRS), an endurance event company that owned over two dozen events with over 120,000 participants across the country. USRS was sold to Life Time Fitness in the beginning of 2014. At USRS, Alex was the Director of Finance.
Subsequent to USRS, Alex was the Chief Operating Officer and Junior Partner of Advantix Marketing, a search engine marketing and optimization agency and a member of the 2015 Inc. 5000 list.
Throughout his career, Alex has bought and sold houses and multifamily apartment complexes. He has consistently been disappointed by how expensive the transaction costs were when selling real estate, and is building a better, more cost-effective service at Door.
Alex is a graduate of Harvard University with an AB in history and a secondary concentration in Economics.
How it Started…
Alex Doubet couldn’t believe what just happened to his Mom. The costs of selling her home had just taken thousands of dollars of her home equity. Stolen, really – because for having some professional pictures taken and a sign placed out front, the Realtor earned over $2,500 per hour. Real money that his Mom, Holly could have used to reduce the payments on her new home or sav
Alex created Door.com, the next-generation real estate platform that includes non-commissioned and specialized employee agents with integrated technology and a focus on service over sales. Buying or selling a home with Door.com is a no-nonsense experience with professional licensed agents who are 100% aligned with your interests.e for her grandkids.
No one else should have an experience like Alex’s Mom – you should have an honest professional looking out for your interest instead of their commission check, and you should keep more of your home equity. And since its launch, Door.com has returned nearly $3.5M in commissions back to their clients – all while driving the industry’s highest customer satisfaction.
Work with a Trusted Team, Not an Individual
We believe the independent contractor model used by traditional real estate brokerages is broken. Because traditional real estate agents do not know when they will get their next paycheck, their strongest incentive is to find the next deal, not concentrate on yours.
Our real estate agents are employees because we believe that hard-working professionals managing what is frequently the largest transaction in a person’s life deserve great incomes and a company culture that fosters growth (both personal and professional) and learning. We believe that this model creates a company that is completely client focused.
Founded by an entrepreneur with a history of success, and backed by a team that has transacted more than $200 million of real estate in Texas, Door.com is now one of the fastest growing residential brokerages in Texas, Colorado, California, Pennsylvania, Georgia, Florida and Tennessee.
Here at Door.com, we are all working to build an unrivaled platform for unlocking the world’s home equity. We cannot wait to talk with you and work for you to successfully buy or sell a home.
Door.com is a licensed Texas real estate brokerage entity operating as Door Texas Realty, LLC in the state of Texas. Door.com is a registered trade name of the following real estate brokerages: Door Texas Realty (TX), Door California Realty (CA) and Door Southeast Realty (FL, GA, CO). One or more of its employees or affiliates are licensed real estate agents, salespeople or brokers in the states in which they operate.
Discuss in the VIP Lounge
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